A knowledge payment and e-commerce SaaS hybrid, helping content creators build their own knowledge stores, serving over one million knowledge commerce merchants.
During economic downturns, knowledge monetization is among the first batch of spending users cut. Xiaoetong's GMV growth has declined from its peak. OPCs building vertical SaaS should be aware of sector cyclicality — acquire users during the upcycle, defend retention during the downcycle.
Xiaoetong is deeply embedded in the WeChat ecosystem (Official Accounts, Mini Programs, WeCom). WeChat's rule changes for third-party tools can directly impact feature availability. Building WeChat ecosystem tools requires constant monitoring of platform policies.
Tencent, ByteDance and other platforms are also pushing their own knowledge monetization tools and traffic support. The advantage of independent SaaS is neutrality and flexibility — not being tied to any single content platform.
| Zhihu: Product Analysis of Knowledge Commerce Tools | Blog | - |
