China's most prestigious entrepreneurial community, renowned for high-density practical case studies and an exceptional community culture. ShengCaiYouShu is not merely a ZSXQ circle — it is a business ecosystem network uniting tens of thousands of hands-on entrepreneurs.
ShengCaiYouShu's community culture is deeply tied to Yiren personally. Competitor TaoJinZhiLu faces the same issue. If your community centers on personal IP, any problem with the founder's health, reputation, or energy directly impacts renewal rates and recruitment.
Successful money-making cases are widely shared, but failure cases are almost never shared. New members easily overestimate success probability and underestimate execution difficulty. This isn't unique to ShengCaiYouShu — it's common to all UGC entrepreneurship communities.
While limited-time recruitment creates urgency that drives conversions, it's also criticized by some users as 'hunger marketing.' If your community value is truly sufficient, scarcity will arise naturally — don't artificially restrict recruitment windows just to manufacture scarcity.
When Yiren started in 2017, he only used WeChat Moments + WeChat groups + ZSXQ. Don't build an app or website first. Only consider tech investment after validating willingness to pay. This is also OPC's biggest advantage — you can start without technical debt.
During economic downturns, users cut high-price knowledge products among their first batch of spending. Multiple knowledge payment platforms saw growth slow or shut down in 2023-2024. Pricing strategy needs room to adjust for economic cycles.
The community has refined operational division of labor: dedicated operations team handles content moderation and event planning, volunteer team ('Dragon Ball' members) assists with maintaining community order, plus a complete points incentive and promotion system. This methodology itself is also a knowledge product the community exports externally.
| Zhihu Topic: What's Your Assessment of the ShengCaiYouShu Community? | Social Media | - |
