China's earliest cashback platform, redistributing affiliate commission value to consumers through a shop-then-get-cash-back model. Has served over 200 million cumulative users as one of the earliest practitioners of the CPS model in China.
Taobao Affiliate can adjust commission rates, ban cashback links, or launch its own cashback feature at any time. This business is essentially eating from the platform's bowl. If OPC does cashback, never make it your only business.
Cashback users' only loyalty is to the highest cashback rate. If a platform offers 1% more cashback, users will flee within a day. Low barrier + high churn is an inherent flaw of this model.
Users searching for 'XX cashback' are themselves price-sensitive — the cost to acquire these users keeps rising but there's no brand premium. If doing a cashback platform, SEO and social viral growth are the only sustainable acquisition channels.
