Affiliate · Cases

A content-driven shopping guide platform that started as a personal blog and grew into China's largest consumer decision community, going public on the Shenzhen Stock Exchange in 2019.

China's earliest cashback platform, redistributing affiliate commission value to consumers through a shop-then-get-cash-back model. Has served over 200 million cumulative users as one of the earliest practitioners of the CPS model in China.

A 100,000+ member paid community focused on traffic monetization and online income. Founder Gou Peitao started from a personal WeChat account and validated the content-to-readers-to-community-to-paid funnel as a one-person company community monetization path.