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Category/Cases
3 items

Affiliate · Cases

Public OPC products and services with founder context, business model breakdowns, traffic, stack, and reusable lessons.

Affiliate
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SMZDM (What's Worth Buying)

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A content-driven shopping guide platform that started as a personal blog and grew into China's largest consumer decision community, going public on the Shenzhen Stock Exchange in 2019.

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Fanli.com

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Affiliate

China's earliest cashback platform, redistributing affiliate commission value to consumers through a shop-then-get-cash-back model. Has served over 200 million cumulative users as one of the earliest practitioners of the CPS model in China.

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Taojinzhilu (The Gold Rush Path)

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Affiliate

A 100,000+ member paid community focused on traffic monetization and online income. Founder Gou Peitao started from a personal WeChat account and validated the content-to-readers-to-community-to-paid funnel as a one-person company community monetization path.