Weidian was the pioneer store-setup tool for the WeChat e-commerce ecosystem — attracting millions of small merchants with a free strategy. But its core risks are: complete dependence on the WeChat ecosystem (extreme policy risk), low merchant loyalty from low prices, and Pinduoduo/Kuaishou social commerce models continuously squeezing its space. The lesson for OPCs building e-commerce tools: embed deeply in one ecosystem and execute to perfection — but always have a Plan B ready.
